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Strategic New Product Development in the Global Economy Toyohiro Kono

Strategic New Product Development in the Global Economy

Toyohiro Kono

Published March 15th 2007
ISBN : 9780230001992
Hardcover
288 pages
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 About the Book 

New product development is not just about creating successful new products. It is about creating new products that will help companies succeed in the global economy. It is also about eliminating products that no longer contribute to the success of the firm. This book presents a blend of cases, original survey research, and theory, to show the principles used by successful firms in developing new products and pruning those that hold the company back.